11product/market fit research
Time and again we hear from the product companies, more so with Startups, about Product-Market fit. Moreover, many founders and product managers know that they live or die by achieving Product-Market fit. However, many of them go ahead and build their own thing in the hopes something will stick. What is Product-Market Fit? In this...
Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? What does that actually mean? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior. That...

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11product strategy pitfalls
11Customer needs
11Confirmation bias in Product Discovery