The term PRD —Product Requirement Document— has gone out of favor for a while now. The waterfall approach to solution delivery and its usage of the PRD has a lot of drawbacks. But did we dump the good along with the bad? Let's explore.

Decisions, decisions, decisions. We make a ton of them every week, many of them trivial. However, there is a tiny percentage of decisions that determine the next six months or six years. Not all of them are reversible without high costs, which raises the stakes high even further. There is every incentive for us in...

Organizational goal-setting, tracking, and measurement is one of the most challenging yet critical factors for a company's success. There are many methodologies available that delve into this topic from various angles. If you are serious, the OKRs framework is something you should explore, experiment, and tweak for your needs.

Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? What does that actually mean? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior. That...